Why Your Voicemail Is Costing You Jobs
Every missed call is a coin flip. Half the time, they leave a voicemail. The other half, they call the next plumber on the list.
Let's do the math. The average plumber misses 3-5 calls per day while on a job. Each of those calls has roughly a 40% chance of converting to a booked job. The average residential plumbing job is worth $300-500.
That's $360-1,000 per day in potential revenue — walking out the door because you were too busy doing the work to answer the phone about more work.
Over a month, that's $7,200-20,000. Over a year? You don't want to think about it.
The voicemail problem
Voicemail was designed for a world where people were patient. That world doesn't exist anymore. When someone's toilet is overflowing, they're not leaving a thoughtful message and waiting. They're calling the next number.
And even when they do leave a message, what happens? You listen to it three hours later, between jobs, while driving. You scribble down a number. You intend to call back. You get to the next job. You forget.
This isn't a discipline problem. It's a systems problem. Your phone is a terrible system for managing inbound business.
What the fix looks like
The fix isn't "be better at answering your phone." The fix is having something that answers it for you — intelligently.
Foner picks up every call. It knows your business. It asks the right questions. It books appointments from your calendar. And it creates a prioritized list of everything you actually need to deal with.
The emergency calls get flagged immediately. The scheduling calls get handled automatically. The "what are your rates?" calls get answered without you.
Your phone stops being the bottleneck. Your voicemail stops being a graveyard for leads.
Peter Asp
Co-founder of Foner. Builder, systems thinker, and recovering phone-answerer. Previously built software infrastructure at scale. Now building the thing he always wished existed.